White-Label vs Custom Gaming Platform: What Consultants Recommend

Selecting a gaming platform is one of the most significant choices a casino operator will make. The decision will impact speed to market, operating costs, long-term scalability, the experience of players, and ultimately profit. The gaming industry is very competitive, and customer loyalty can change quickly; therefore, the platform is the foundation of the entire business.

As such, operators are turning to online gaming consultants to guide them in making their decision between a white-label gaming platform or a custom platform-based solution. This decision involves a strategic element in addition to a technology component; it will also play a role in how well the casino operator is positioned to grow their business over the longer term.

In order to compare these two options, it's important to first discuss the overarching reasons for the importance of making this decision.