Data Segmentation for Identifying SEO Issues When Organic Traffic is Down | Spherical Coder News

Filtering SEO organic traffic down by URL. It lets us see which pages are struggling and analyze those pages for potential improvements. It is also helping in finding patterns across pages that make it easier to isolate the cause of more widespread issues. Segmenting URL also enable us to answer a very important question about pairing it with conversion data.

For some sites, like online publications, traffic is valuable in and of itself because users coming to the site are going to see ads. But for brands looking to drive conversions, it could just be empty traffic if it’s not helping drive that primary key performance indicator (KPI).