Chupa Chups takes another bite at jellies with Apple Laces

Chupa Chups takes another bite at jellies with Apple Laces
Building on the success of its pioneering foray into the jellies space last summer, £17.8m confectionery brand, Chupa Chups, is expanding its existing range of Sour Mixed Belts, Sour Apple Belts, Sour Strawberry Belts, Strawberry Laces, and Sour Bites and Tubes with a fruity new addition: Apple Laces. Chupa Chups’ share of the jellies market has been growing every quarter since launch, and with appetite for apple-flavoured sweets on the rise, growing by +26.9 per cent since 2024, the time is ripe for further trend-led innovation from Perfetti Van Melle. Retailers can take the opportunity to stock-up this summer in anticipation of retail and consumer demand for this new fun flavour.