AEO vs GEO: How AI Search Is Changing SEO
Not long ago, online visibility was mainly about using the right keywords in the right places. Today, search engines think differently. They focus on what users are asking, how they are asking, and what kind of answer best satisfies their intent.
This shift has given rise to two powerful concepts shaping modern search strategy: AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
Both go beyond traditional SEO. Instead of focusing only on rankings, they focus on answers, intent, and relevance—especially in an AI-driven search landscape.