The Mad Butcher rolls out gourmet meat snacks in Spar stores
Charcuterie producer Sigma Alimentos has expanded its fast-growing UK range into convenience stores and forecourts with the launch of The Mad Butcher in Spar. The premium charcuterie supplier’s Classic Pork Salami Snacks are now available in over 100 Spar stores across England, Wales and Scotland with an RRP of £2 per pack. Its spicier sister product – Chilli Pork – has now also been listed following a successful trial of the classic variant earlier this year, and will roll out in stores this summer.
The listing builds on the new brand’s successful launches in Sainsbury’s earlier this year, and Ocado last year.

The Mad Butcher rolls out gourmet meat snacks in Spar stores
Charcuterie producer Sigma Alimentos has expanded its fast-growing UK range into convenience stores and forecourts with the launch of The Mad Butcher in Spar. The premium charcuterie supplier’s Classic Pork Salami Snacks are now available in over 100 Spar stores across England, Wales and Scotland with an RRP of £2 per pack. Its spicier sister product – Chilli Pork – has now also been listed following a successful trial of the classic variant earlier this year, and will roll out in stores this summer.
The listing builds on the new brand’s successful launches in Sainsbury’s earlier this year, and Ocado last year.