The problem is, most often, people are confused about the concept of brand identity. If you think a brand identity is some of the visual elements like website, logo, product packaging, and such – you are not on the right track, my friend! And it’s very likely that you are going to waste a lot of money without any gain. Without a strategic brand identity design, you cannot make a mark in today’s competitive industry only by delivering quality service. The blog explains.
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