Simply, the brand identity may be a set of individual components, like a reputation, a design, a group of images, a slogan, a vision, etc. which set the brand aside from others. In order for a corporation to exude a robust sense of brand name identity, it must have an in-depth understanding of its target market, competitors and therefore the surrounding business environment. Brand identity includes both the core identity and therefore the extended identity. The core identity reflects consistent long-term associations with the brand; whereas the extended identity involves the intricate details of the brand that help generate a continuing motif.
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