The rise of digitalization has changed the face and functions of many companies. Customers today no longer need to crash into n number of brick and mortar stores to purchase the products they like. Ecommerce deals with the selling and purchasing of goods and services on an electronic medium with internet access. When a visitor enters your ecommerce website, can you determine if he/she is genuinely interested to purchase something? Are they providing you with a real name and personal details? You do realize that the information they provide can be fake. You must be able to verify between real data and fake data; and without online identity verification, it is not possible.
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