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Well-Documented Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60%

Well-Documented Multinational Company Switches to Telemarketing, Lowers Cost Per Lead by 60%

Submitted by • October 25, 2013 www.callboxinc.com

As a direct result of this campaign, the Client experienced a surge in inbound inquiries, giving its sales team sufficient prospects to follow-up. The 66-day calling campaign generated a total of 139 highly-qualified sales leads at 26% contact rate, with dozens more who agreed to be contacted by the Client’s sales team. Overall, cost per lead was reduced to 40% of what it would have cost using the Client’s previous lead generation methods. The Client was very satisfied with the results and plans on working with Callbox again in the near future.

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Voted by marissad

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