You can't satisfy all clients with the same service. Everyone has unique needs. To identify these needs usage of the software is important. This software stores data on consumer behavior for the creation of marketing campaigns. The software creates segments of members on the basis of their interest. After segmentation, this software sends customized promotions.
Even though this same system applies to capturing leads. The result of these promotions can be studied by this software. These results show the success rate of each promotion. Also, highlight weak points which cause the failure of the promotion.