What is search engine optimization?
Going through the topic one should be very clear about what is search engine and how it is useful for digital marketing and how can we learn this. As already mentioned search engine optimisation is used to rank the website and create traffic to particular content by targeting the customers. Companies will look to SEO to gain awareness among the public and to rank them higher in a search engine. Once you join a SEO course you will be getting a clear vision on how the ranking goes on. There are three different types of search engines.
White hat SEO
This helps to improve the performance of the website by following the rules and regulations of search engine. Suppose if a company is using Bing then it would acquire the rules and regulations of the same search engine. This is a long lasting technique because it thoroughly follows all the rules and regulations which are taught in the SEO classes.
Black hat SEO
The black hat SEO is just used to increase th
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