Optimizing Trade Promotion for a Global Beverage Leader Case Study

Discover how a global beverage leader overcame challenges in trade promotion optimization. The company faced issues with inefficient spend allocation and low return on investment (ROI). Through advanced analytics and machine learning models, they were able to analyze historical sales data and customer behavior to optimize trade spend. The solution identified high-impact promotions, recommended budget adjustments, and leveraged predictive analytics to align promotions with consumer demand. This data-driven approach empowered the company to enhance decision-making, maximize ROI, and boost sales performance. Dive into the full case study to learn more about this transformation!