Marketing, Storytelling & Sales Synergy: Lessons from Andreea Mandeal

Tune into an insightful conversation with Andreea Mandeal, Vice President of Marketing at Beta Systems Software, in our latest iTech Series Fireside Chat. From her early days in an AI startup to leading marketing efforts at Finnish unicorns and privacy tech firms, she shares invaluable insights on how storytelling can elevate brand presence, the significance of building trust with sales teams, and the power of thought leadership in B2B marketing.

Tune in to explore:

* The art of storytelling in marketing and its power in sales enablement.
* The significance of thought leadership and how to cultivate it effectively.
* Strategies for building successful event marketing initiatives and fostering community.
* Navigating the challenges and opportunities of AI in marketing, emphasizing critical thinking.
* The importance of setting realistic KPIs and fostering team ownership.
* Andreea’s perspective on leadership and empowering marketing teams.