The soaring popularity of various social media platforms has changed the way we perceive digital marketing, With cut-throat competition and brands competing against each other for more visibility, creative advertising agencies in Bangalore are on the constant lookout for a game changer to gain credibility and new customers. With the combined active users surpassing 2 billion on Facebook and Instagram, businesses and as well as social media marketing agencies are keen to explore the option and leverage on a tool called Influencer Marketing.
What is influencer marketing?
An influencer is an individual or a social media personality who creates content and has a large number of audience as followers. Due to the vast reach of their content, they hold the status of opinion leaders. Influencer marketing is therefore a technique in digital marketing where the businesses or brands collaborate with such influencers and leverage on their influence over their followers.
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