Krenium understands this extremely well. Implicit testing helps us see consumer behavior differently. We scientifically measure feelings and perceptions of consumers using implicit testing so as to help brand managers take the right calls.
Decisions consumers make are mostly unconscious. Factors that go beyond their conscious awareness. To unmask how decision-making actually happens, one needs to go beyond what people say this can be achieved via implicit market research. Our online neuromarketing consumer research tools are founded on System 1 implicit testing allowing us to quantitatively test anyone, anywhere across the USA, UK, UAE, Singapore and India. Using implicit market research techniques we uncover consumer insights that buttresses the effectiveness of a client's marketing dollar.
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