How to stay relevant in changing times
Many times you must have read the words, ‘The only constant is change’. Nowhere is it more relevant than today’s world where everyday throws up new opportunities and challenges. Today, communication is so easy and you can quickly spread your message through social media but the flip side is that your competitors too have the same advantage.
Stay on top of mind
Today your TG is being bombarded with various kinds of information from all corners. This makes their memory quite short. You need to constantly keep your brand appearing before your customer. Brand recall and brand engagement are priority. Remember, out of sight is out of mind. Therefore, regular PR and branding activities are a must.
Don’t lose sight of your target
As brands grow and expand, sometimes they tend to lose track of their TG. thisan have a very negative impact on the brand, Once it’s unclear to which TG you are talking, it’s a path to disaster. Create a solid identity an
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