Social media platforms have become the people’s favourite source of entertainment these days. In fact, a curious study by Business Today has noted a whopping 87% increase in social media usage since the lockdown began.
As a business owner if you are clueless whether to “squander resources” on engaging digital marketing services or not, let us tell you, this is the ideal opportunity to engage the audience, increase brand recall, and connect with the existing and potential customers. And a less cluttered feed is the cherry on the top here!But here’s a catch. You need to be mindful of how you are positioning your brand on the paid media, especially once it comes to developing creative strategies and messaging. Today, let’s discuss all about it.
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