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How to Create A Lead Nurturing Campaign

How to Create A Lead Nurturing Campaign

Submitted by • August 21, 2020 webguruinfosystems.mystrikingly.com

When you plant a tree, do you expect it to offer fruits overnight? Nope, you go on to water it, use fertilizers and pesticides, protect it from harsh sunlight for a long time. Then, one fine morning, it bestows you with succulent fruits.

The same holds true when it comes to the leads. The goal of lead nurturing is to develop and nourish the relationship with potential leads or people who are not ready to buy something from you right now but can be loyal customers in the future.

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