How can retailers bridge the gap between the digital and retail store? We embarked on a journey to digitally transform the customer's shopping experience.
With rising smartphone and internet access, digital trends are taking its own shape as per consumers’ changing needs and technological advances. While brick and mortar stores have always had the advantage of providing first-hand customer product experiences, digital brands fall back on it. For example, Customers cannot test the quality of the furniture or an outfit, etc.. So how do retailers bridge this gap and fast track digital connectivity into the retail world?
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