HILTON TO DOUBLE LIFESTYLE PORTFOLIO TO 700 HOTELS IN FOUR YEARS

HILTON WORDLWIDE HOLDINGS aims to double its 350 lifestyle hotels by 2028, planning to add 350 more within four years, including 100 this year. Also, the
company appointed Kevin Osterhaus as president of global lifestyle brands to oversee the growth, design, and development of Canopy by Hilton, Curio Collection
by Hilton, Graduate by Hilton, Motto by Hilton, Tapestry Collection by Hilton and Tempo by Hilton.

The growth will be supported by the addition of the Graduate and NoMad brands, Hilton said in a statement. The company added more than 50 new lifestyle hotels
and approved another 100 in 2023. Additionally, this year will mark the debut of Hilton’s 400th property in this category.

“As we celebrate the 10th anniversary of Hilton’s entry into the lifestyle segment, we look ahead to even more rapid growth with a powerhouse lineup of brands
that will meet the needs of developers and guests alike in some of the world’s most desirable locations,” said Kevin Jacobs, Hilton’s chief financial officer
and president, global development. “The recent addition of the Graduate and NoMad brands to our lifestyle and luxury lifestyle portfolio will accelerate our
growth as we look for more opportunities to deliver the exceptional experiences guests want in the world’s top hotel destinations.”