LA is a prime area for luxury real estate. Giacomo was tasked with raising awareness for Quintessentially in this market but this came with the caveat of retaining the global Quintessentially tone. Girardi relates, “This is precisely the reason I was so excited to work on this campaign. I had just finished a rebrand for a company that makes premier dog washing units and the starkness between these two projects was a challenge to prove my ability to change directions instantly.” For a company like Quintessentially that is known for its association with celebrities like Eva Longoria and Victoria Beckham as well as its announcement of a super-yacht project, there is an existing precedent.
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