Predicting the rising growth in eCommerce, Bob Willet (former CEO of Best Buy International) said “The sooner we drop the ‘e’ out of ‘eCommerce’ and just call it ‘commerce’ the better”. And the shifting audience base leads us to note that the sooner you prep up your e-store for Gen Z, the better!
Yes, the wave of Gen Z – the upcoming largest audience is almost here.
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