E-A-T and YMYL: How Trustworthiness Impacts Your Content’s Success

For YMYL content, trustworthiness is paramount. Google’s E-A-T (Expertise, Authoritativeness, Trustworthiness) guidelines ensure that YMYL content is created by experts, cited properly, and not misleading. High-quality YMYL content must come from authoritative sources like professionals in their respective fields (doctors, lawyers, financial advisors). Websites must also display clear proof of their trustworthiness, such as certifications or references, to maintain rankings.