Submitted by magdalenekoch • May 22, 2020
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Do you expect outbidding to tilt the network in your favor? We have amusingly come across scores of AdWords & BingAds certified experts (and of course others who are not) impatiently chasing current bids on their campaign keywords to be able to display their ads most of the time. We are also aware of deep pocket advertisers placing max bids at 10x or 20x their reasonable bids just to frustrate the competition. Do these tactics really work?
http://www.phase1digital.com/does-outbidding-really-work/
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