Color cosmetics are a mixture of chemicals that are used to enhance the appearance or divulging an aroma to the human body. The color cosmetics market is expected to witness growth, owing to increasing nail care segment. For instance, Avon’s new wellness brand Espira launched in 2018 is expected to boost growth of the nail care sector. Introduction of various features such as improved skin texture in facial makeup segment and other skin care benefits such as improvement in skin tone, moisturizing, and inclusion of anti-aging properties are expected to fuel growth of the color cosmetics market during the forecast period.
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